To use television and multimedia technologies to effectively communicate to as many as possible the things that will prepare them for time and eternity, and then to teach and train other believers how to use media to do the same.

To be part of the fulfillment of the Scripture, “the earth shall be filled with the knowledge of the Glory of the Lord” (Hab. 2:14), by producing and showing the most powerful Christian testimonies we can find.

To serve the local church in every place we reach by creating an effective platform for reaching out to the local community, with a view to the spiritual and numerical growth of the people of God everywhere.

To serve evangelists and teachers as well as pastors by creating a scalable electronic platform for their ministries. By which we mean, people can start at very low cost to reach several thousand people a day, and ramp up to reach more and more people around the world as their budget permits.