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Why we use local languages?People talk about reaching India for Christ. But reaching India is NOT the same as reaching English speakers in towns. This is because around 70% of the Indian population lives in rural areas - outside the towns. Most of these people do not speak English, but only local languages or possibly just a local dialect. Somewhere between 5% and 25% of Indians speak English. It all depends on where you draw the line as to what constitutes a competent English speaker. The fact is, that only about 15% of Indians could be reached and taught effectively in English at the present time. The percentage speaking English is of course much higher in cities like Bangalore though. English is for the vast majority a second or third language. The real language of the heart for Indian people will be their native or mother tongue. In every State this differs. In Kerala, Malayalam is the mother tongue. In Andhra Pradesh, Telegu is the mother tongue for most. For many of the multitudes in North India, Hindi is the mother tongue. Hindi is spoken by many Indians as a second or third language. The total number of Hindi speakers in India is estimated to be around 370 million people. One cannot truly reach India in English alone, any more than one could reach North America in Spanish alone. That is why we are out there filming testimonies and creating programmes in Hindi, Kannada, Tamil and to a lesser extent in Malayalam and Telegu. As the vision progresses, we plan to produce and broadcast in every major Indian state language.
Submitted by admin on Wed, 2007-01-03 09:16. categories [ ]
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Possible Tie-up and collaboration with other Christian Channels?
Hi,
I have a point to share. Not sure if it is possible/feasible and of course, there are a lot of other issues to be considered. How about considering a tie-up with a channel like GodTv, where the transmission content for India alone is managed by NewHope TV in local languages, while making use of the transmission infrastructure of a channel like God TV? The problem with God TV is that is looks too "foreign" for indian audience and strengthens the popular conception that "Christianity" is a foreign religion. Ideally, each state should be getting region specific programmes in local languages plus English (and Hindi if possible/applicable) - this way, people can identify themselves with it. It is often felt by many that by adopting christianity, they are betraying something and are being "traitors" of something of their "own" (culture/family tradition etc). This perception needs to be eliminated. It appears to me, that a tie up with a channel such as GodTV may not be a bad idea (sharing responsibility of infrastructre and transmission content).
Issues with tie-ups
Hi Sunil,
In an ideal world, something like this would happen. But sadly, a lot of ministry is driven by money. Who will get the prime time slots on GOD TV? Answer: people who have the name, have the fame, and have the money - whether they are Indian or not. Local preachers will not be given these slots on a city by city basis, because this would undermine the marketing of GOD TV to the big name preachers who have the mandate to "reach all India" and "200 nations" or whatever.
How can the owners of a channel like GOD TV say: "you will be reaching how ever many millions of souls in India" to the big name ministries like Joyce Meyer and Benny Hinn, if in fact those prime time slots are taken over at the local cable level by local preachers in every city?
So I think the GOD TV model has been very good as far as it goes and there will always be many people it does reach.
There is a need for a separate channel serving the local pastors in every city. This will project Christian faith much better not as a foreign crusade but as an indigenous Indian movement.
Exploring Alternate models of tie-ups?
It is understandable that prime time slots of God TV are not easy to get. I do not know much about the technology involved, but how about parallel channel(s) that still make use of infrastructure? Something similar to CNN and CNN-IBN - CNN is international version and CNN-IBN is exclusively Indian - both are available/accessible in India. How about a similar setup, where viewers have access to both God TV and also a GodTV-Local in Indian language(s)? Let me add that it is not only about local languages - even English speakers of Indian origin are likely to have a good/better impact. It will be good if some model of tie-up can be achieved and infrastructure can be reused/shared.
Note: I heard about New Hope TV through the web site of a speaker through whom I have been influenced a lot (Zac Poonen, who has a slot in New Hope TV). I live in Bangalore and I talked to my cable operator to see if I can get New Hope TV, but they couldn’t.
Getting New Hope TV in Bangalore
New Hope TV is only on the Siticable network in Bangalore. So if your cable operator has chosen to go with Hathway or Incable then they won't be able to get New Hope TV.
The only way to solve this problem is for us to get the money for carriage fees with these other MSOs. That is the resource that is required. It cannot be shared by two channels at the same time. And it is expensive for one individual to purchase.
New Hope TV in Bangalore with Hathway
In our home in Bangalore, we are using hathway settop box for Cable TV. Is there a plan to make NewHopeTv available through this?
Another question - I am getting a particular Islamic channel (from India), in which most of the programmes are talking about christianity than Islam! They are presenting some completely incorrect and uninformed views on christianity. Do you think there is a need to address this in Christian channels? Unfortunatly, there is not even a 24 hrs Christian channel from India that covers all areas in India. In my case, I am getting hindu and islamic channels from India and the Christian channels from outside India (what is worse, the islamic channel is polemic in nature focussed primarily against christianity)
New Hope TV on Hathway
Dear Sunil,
We have plans now to launch on Hathway digital very soon, so you should be able to get the channel probably in a few weeks time. New Hope TV team
Hathway
We really desire to get our channel on Hathway. Please pray for this. We need money to launch this. Sadly muslims are more willing to spend money on spreading their views in India than Christians are. We MUST reach people in the language they can understand, in Indian terms.